Ceren Coşkun Sağlam is a purpose-driven strategist and business leader who enables people and brands to reach their full potential to make a purposeful mark. She founded Curious in 2015 to help organizations unlock purpose and curiosity.
We partner with some of Turkey's most prominent brands on their journeys to define purpose and transform organizational culture.
We help brands discover their meaning and express it effectively, both internally and externally.
Founded in 2015, Curious is a consultancy dedicated to unlocking purpose and curiosity within organizations. Under Curious, Ceren leads training programs, workshops and strategic consultancy projects for companies such as Coca-Cola, Unilever, Flora Group, Ford, Anadolu Efes, Beyaz Fırın and Novartis, among many others.
We help brands and organizations gain clarity, define purpose, and build cultures that drive measurable transformation.
Purpose definition, organizational culture transformation and strategic consultancy for leading brands across Turkey and international markets.
Brand purpose, positioning, innovation, C-Level alignment, JTBD planning and wargame workshops designed and moderated for clarity and collective action.
Purpose Brief, Cultural Pulse & Trends, Communication Strategy, Digital Transformation, Brand Positioning, Insight and Brand 101 programs.
Keynote speaking via Speaker Agency, Neoskola's most-watched marketing course, İzmir University of Economics, NYU and Baruch College guest lectures.
Partnering with global giants, local leaders and ambitious startups across Turkey and beyond
Our client portfolio comprises a diverse array of brands, ranging from global giants and local leaders to ambitious startups and regional enterprises.
Define and articulate brand purpose that resonates internally and externally, shaping culture around a shared meaning.
Clarify competitive positioning and launch strategy — from European snack brands to repositioning hospitality brands.
Custom workshop design and moderation including innovation, social cause, local strategy adaptation and wargame sessions.
Market entry strategy for UK, Germany and CIS region; activation campaigns for Finish, Mucinex, AirWick and Lysol in the USA.
Workshops: We help brands bring clarity to complexity and unlock opportunities together through structured facilitation and strategic insight.
We help brands bring clarity to complexity and define structured roadmaps aligned with long-term purpose.
Strategic workshop design and moderation — from brand purpose to C-Level alignment and year-end planning.
How purpose strategy comes to life in advertising, positioning and market entry across global markets.
Our clients shape their culture around defined purpose — maintaining competitive edge throughout their journey.
Curious Client Portfolio
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We assess organizational challenges, define measurable goals and establish a strategic direction aligned with brand purpose.
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We design customized workshops — brand purpose, positioning, innovation, social media strategy and C-Level alignment.
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Through structured sessions we ensure purpose comes to life in advertising, campaigns and market entry strategies.
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We help clients shape culture around defined purpose and scale transformation for long-term sustainable success.
Ceren Coşkun Sağlam brings more than a decade of strategic leadership from Euro RSCG and JWT, Effie Award-winning work, and a global perspective spanning New York and Istanbul.
Founder · Global Purpose Strategist at Curious
Every transformation begins with purpose and consistent action.
