Ceren Coşkun Sağlam is a purpose-driven strategist and business leader who enables people and brands to reach their full potential to make a purposeful mark.
After more than a decade in strategic leadership roles at Euro RSCG and JWT—where she was twice recognized among the network's high-potential talents and earned several Effie Awards with effective works—she founded Curious in 2015, a consultancy dedicated to unlocking purpose and curiosity within organizations.
Curious exists to help brands discover their meaning and express it effectively, both internally and externally. The consultancy partners with some of Turkey's most prominent brands on their journeys to define their purpose and transform their organizational culture. Under Curious, Ceren leads training programs, workshops and strategic consultancy projects for companies such as Coca-Cola, Unilever, Flora Group, Nipsea Group, BSH, Agesa, Brisa, Aksigorta, KoçZer, Ford, Anadolu Efes, Beyaz Fırın and Novartis, among many others.
Beyond her consultancy work, Ceren teaches at İzmir University of Economics and is the instructor of Neoskola's (Turkey's Masterclass) most-watched marketing course. She is also a keynote speaker represented by the Speaker Agency and a board member of the Advertising Foundation (Reklamcılık Vakfı).
Since July 2025, she has been continuing her work between New York and Istanbul. She has delivered guest lectures on purpose-driven marketing at NYU and Baruch College. She also serves as a Board Member and Turkey President of TUCCI, connecting business communities between the U.S. and Turkey.
As of March 2026, she has taken on the role of Global Purpose Strategist at Mark'd Global, a global network specializing in personal purpose.
